Online consumerism is perpetually evolving through new trends and behaviors. The latest of which is obviously impulse purchasing through social platforms such as Facebook, Pinterest, Instagram, Twitter and Google Plus.
If you’re wondering whether Social Media can actually help you sell your products, the short answer is yes.
Why you need to implement, now!
But it goes without saying that being truly successful at accomplishing this feat isn’t as easy as claiming it can be done. Amongst other things, implementing a thorough Social Media Strategy can increase awareness about your brand and deliver your messages to new people.
In other words, you’ll be getting the best of both worlds: you can increase the general population that knows about you and then increase the likelihood that they will one day become part of your customer base.
Extra added bonus, no charge
Another effective use is in helping customer service, by following-up on disgruntled customers.
Last, but not least, it can also be used to obtain elusive, but effective, viral marketing. What display specialist will refer to as “earned media”, or in other words : free publicity.
Social Media is at the heart of a 3-stage process through which you can help increase your product sales.
1 – Increasing awareness about your brand/products
At this point the main objective is gaining attention. There’s a number of ways to go about this, but the most effective is by far Content Promotion. This is the one true way through which you can create your own authentic Identity in your Industry.
How do you do it ? The key to this step lies in answering the following question: what Social Media Platform are my brand & products best suited for? And how do you act on it?
2 – Rooting for a first-time purchase
Once you’ve got a potential customer hooked, how do you get him to buy?
Over time, a steady strategy will accelerate first-time purchases. Followers and fans having grown accustomed to your presence within their own Social Media realm will be all the more inclined to purchase one of your products (online or not). Whether the act of purchase stems from an email or a billboard, the implementation of a Social Media Strategy upstream will have played a crucial role in the split-second the purchase decision is made.
It’s all about trust
To a certain extent it’s possible to say that notions of “trust” and “recognition” will characterize what people consider to be their relationship with your brand. If anything it’s the trust you build within your relationship with potential customer which will eventually lead them to the path of recognition ending with a first-time purchase.
These two notions are fundamental for the third stage of the process.
3 – Increasing the Frequency of Purchases
Cherish your customers.
As all marketers know, it’s cheaper and easier to keep an existing customer, than to acquire a new one. So in this third stage, Social Media becomes a lever to this intent. Specific campaigns can whip up punctual interest in a product or service. This will translate into increased purchase frequency from thereon.
Do it while it’s cheap
Social Media can even become the main platform for digital advertising, more so even than emailing or display campaigns, as the effectiveness is high (the campaigns have great reach) and the costs low (CPC and CPM alike).
The bigger picture
New and existing products can be first and foremost advertised through Social Media Ad & Viral Campaigns. For instance, regular activity on a Facebook page keeps current customers up-to-date and helps push them towards acquiring new products; while new customers are acquired through sponsored posting.
New customers are all the more likely to purchase since they are fully aware that friends of theirs are already customers (again the notion of “trust” is vital here). Again, as in the previous step, it is of utter-most importance to optimize the lead conversion rate once the traffic lands on the website, so as not to render useless all efforts being made upstream through Social Media.