The information analysis that comes from outside of your digital channels and from our digital and online marketing campaigns is vital for Contáctica. This analysis helps us broaden our consumer knowledge, brand perception and competitive environment.
This information allows us to make decisions based on results and establishes a practical, reliable language with our client while we align with its business.
Integrated Brand Monitoring
We have developed our own Integrated Brand Monitoring system. This monitoring enables us to bypass micro information silos, allowing us to gain a comprehensive perspective from which we can better understand the synergy produced in the development of multichannel strategies on paid, gained or your own media.
We offer 24/7 monitoring of all that’s being said about your brand outside of your digital platforms and we integrate it to the information collected from your platforms. This information provides us with a comprehensive view about your brand’s visibility and mentions vs. your competition’s. Also, it tells us through which channels the conversation is happening, the sentiment it produces, how customers interact with your brand, who are your ambassadors, how they search for you and which investments make the biggest impact on your results, among other data. The sum of all the gathered information helps us adjust each and every one of the implemented strategies.
- Exposure Brand Level
- Community Growth
- Engagement Score (Multichannel performance)
- Interest in Brand
- Market Sentiment for the Brand
- Share of Voice
- Funnel Conversion Analysis
- Attribution Analysis (Budget allocation)
- ROI (Return on investment)
We are the ideal partner to help you with the competitive intelligence of your target markets, the digital strategy for your business, and planning your digital...
- Market Intelligence
- Digital Business Strategy
- Campaign Planning
In the digital world, the war between the brands isn’t based on ad space dimensions because they are all constrained to the screen size of the device they are appearing on...
- Brands' Visual Identity
- Interactive Design
- Brand Storytelling
A brand’s power is reflected through the power of its actions. In the digital world, these actions are maximized by materializing the product with good strategies...
- Technology and Content Services
- Web, Mobile and Social Channel Development
- Content Creation
With the massification of the Internet, we have come across an infinite source of relevant information. The results of this behavior study explains...
- Online Media Branding Campaigns
- Lead & Client Acquisition Campaigns
- Social Media Marketing
- Inbound Marketing
The information analysis that comes from outside of your digital channels and from our digital and online marketing campaigns is vital for Contáctica...
- Integrated Brand Monitoring