Performance Analysis

Performance Analysis

The information analysis that comes from outside of your digital channels and from our digital and online marketing campaigns is vital for Contáctica. This analysis helps us broaden our consumer knowledge, brand perception and competitive environment.

This information allows us to make decisions based on results and establishes a practical, reliable language with our client while we align with its business.

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Performance Analysis
Performance Analysis

Integrated Brand Monitoring

We have developed our own Integrated Brand Monitoring system. This monitoring enables us to bypass micro information silos, allowing us to gain a comprehensive perspective from which we can better understand the synergy produced in the development of multichannel strategies on paid, gained or your own media.

We offer 24/7 monitoring of all that’s being said about your brand outside of your digital platforms and we integrate it to the information collected from your platforms. This information provides us with a comprehensive view about your brand’s visibility and mentions vs. your competition’s. Also, it tells us through which channels the conversation is happening, the sentiment it produces, how customers interact with your brand, who are your ambassadors, how they search for you and which investments make the biggest impact on your results, among other data. The sum of all the gathered information helps us adjust each and every one of the implemented strategies.

    • Exposure Brand Level
    • Community Growth
    • Engagement Score (Multichannel performance)
    • Interest in Brand
    • Market Sentiment for the Brand
    • Share of Voice
    • Funnel Conversion Analysis
    • Attribution Analysis (Budget allocation)
    • ROI (Return on investment)

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  • Performance Analysis

    The information analysis that comes from outside of your digital channels and from our digital and online marketing campaigns is vital for Contáctica...

    • Integrated Brand Monitoring