There’s no feeling in the world like going to your favorite band’s concert and singing your heart out. If on top of that you have a VIP Pass, oh, you’ve died and gone to heaven. We know that Pepsi fans live for great music so wecreated a way to take them to see their favorite artists in concert with the VIP access they deserve… Choli Pass!
Choli Pass is a direct reflection of Pepsi’s music-loving image and their partnership with THE biggest concert venue on the Island, the José Miguel Agrelot Puerto Rico Coliseum (aka Choliseo). They decided to join forces and become Pepsi fans superheroes by offering them the chance to enjoy each contest to the fullest. Each contest winner receives a Choli Pass valid for two to attend their favorite concert in VIP status, as well as a $20 consumption voucher.
This strategy has helped hit some high notes, our Pepsi Facebook fans have doubled since the release of Choli Pass. Our groupies (aka Pepsi fans) bring more adoring fans organically when they share the app with friends to increase their chances of winning.
As of today, the Choli Pass has received a total of 4K+ participations and there’s still a bunch of music concerts coming up! This ongoing effort keeps attracting and engaging new fans every time, as well as solidifying Pepsi’s image as the ultimate music icon.
We’re totally up for an encore!
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