#DoThePOV wins again, now in the regional competition of the ADDYs. The campaign won 2 silver awards after it faced the best advertising of the southeastern region of the United States.
The Addys are an award competition sponsored by the American Advertising Federation (AAF). The competition consists of three levels. First a local phase, which rewards the best of the advertising profession of each city (in the case of Puerto Rico the whole Caribbean counts as a city), then it passes to a regional competition (in the case of Puerto Rico, the SouthEast of the United States) and from there to a national stage (United States). Only the winning work passes to be judged in the next stage.
Recently, #DoThePOV won the Best of Show in the Caribbean ADDYs, which serves as the local competition of the contest. By winning in the regional competition, the campaign moves to compete nationally. We are extremely happy for the honor that the judges give us and especially grateful with our client who supported this project from the beginning. Mnt Dew is a fun brand that opens up spaces for us to create relevant content. Congratulations to all!
Meet the award-winning works at the Best of Show