Articles by Author Contactica

Mountain Dew and Contáctica shine in the Regional Addys

#DoThePOV wins again, now in the regional competition of the ADDYs. The campaign won 2 silver awards after it faced the best advertising of the southeastern region of the United States. The Addys are an award competition sponsored by the American Advertising Federation (AAF). The competition consists of three levels. First a local phase, which […]

Best of Show in the Caribbean: #ContactiProud

It’s always a great honor when you get recognized for your work, but when they tell you that the campaign we worked on is the standard of excellence in the Caribbean, it’s hard not to end up with a spark in our smiles and a feeling of pride. We are delighted to announce that the […]


Comparing Facebook against any other social network isn’t a fair battle, but in this infographic you can see how Twitter holds itself up impressively against the giant. Both Facebook and Twitter are Social Media platforms that serve different purposes. As a result, each fan base’s tastes are completely different. For example: Facebook’s top three accounts […]


“To share is to care,” said Shakespeare. Well, he actually didn’t say that, but we’re sure he would’ve agreed with this statement if he had lived in this day and age. During the last six months of 2014, some 2.6 billion shares were studied for this infographic, and more than 8 of 10 of all […]


A lot of factors have to be taken into consideration to be a social media influencer. But remember, the notion of influence may vary from person to person and depends on different factors. It used to be that we defined an influencer as a social media specialist or professional that is passionate and committed to […]

Let’s talk about #hashtags.

In no more than 6 years of its existence, the use of hashtags has completely changed the way users communicate through the different social media platforms. Even marketers have adopted this efficient way of communication as an additional social media tool for message targeting and optimization. We’ve already seen how hashtags have gradually evolved since […]