Strategic Planning

Strategic Planning

We are the ideal partner to help you with the competitive intelligence of your target markets, the digital strategy for your business, and planning your digital communication, marketing or e-commerce campaigns.

In today’s world where return of investment can be thoroughly measured, businesses need a partner committed all the way from strategy development to results measurement.

They need work teams committed to achieving objectives and demonstrating that they don’t only create and implement great ideas, but that these ideas create brand value, turning money spent into money invested.

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Strategic Planning
Strategic Planning

Market Intelligence

The evolution of new technology has allowed us to better understand customers, to the point where we can almost predict what their next move is going to be. This constitutes a field of opportunity to establish competitive advantages and increase the success probability of any sales or marketing campaign. Our research team will give you a roadmap to your consumer built on insights provided by the analysis of their behavior, what they think about other competing brands, and from learning the best practices of brands that have been successful on other markets.

    • Consumer Intelligence (User & Audience Research)
    • Social Listening (Brand Perception)
    • Competitive Analysis
    • Market Research

Digital Business Strategy

Experience has taught us what happens when a brand, small or big, tries to get into the digital world without a good plan or professional advice. The results are just plain bad; they impact negatively upon their brand, their investment return rate, and the credibility of those involved takes a solid hit.Contáctica will help you turn the Internet into a strategic channel for your business, understand the world the consumers navigate through (purchase architecture), and understand the buying decision process of your target market. We will also implement monitoring to recognize new business opportunities and train your work team to make the most out of the available opportunities.

    • Online Business Plan
    • Purchase architecture for your brand
    • Mapping of the buying decision process of your target market
    • Online monitoring to recognize new business opportunities
    • Company training

Campaign Planning

The Internet’s complex dynamics are omnidirectional, multi-platform, in real time, and not controlled by big networks as is the norm with traditional advertising media. This has created new rules for the game, rules that demand new abilities and other kind of players. We have specialized ourselves in this game, a game in which our years of experience really matter.Contáctica will help you identify and plan multichannel strategies based on your sales and marketing objectives and how to invest and measure your budget effectively.

    • Inbound Marketing (Social Media, SEO, blogging, content creation)
    • Online media planning
    • Lead & sales generation planning
    • Key Performance Indicators (KPI´s)

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  • Strategic Planning

    We are the ideal partner to help you with the competitive intelligence of your target markets, the digital strategy for your business, and planning your digital...

    • Market Intelligence
    • Digital Business Strategy
    • Campaign Planning
  • Branding, Design & Communication

    In the digital world, the war between the brands isn’t based on ad space dimensions because they are all constrained to the screen size of the device they are appearing on...

    • Brands' Visual Identity
    • Interactive Design
    • Brand Storytelling
  • Platform & Content Creation

    A brand’s power is reflected through the power of its actions. In the digital world, these actions are maximized by materializing the product with good strategies...

    • Technology and Content Services
    • Web, Mobile and Social Channel Development
    • Content Creation
  • Traffic, Engagement & Acquisition

    With the massification of the Internet, we have come across an infinite source of relevant information. The results of this behavior study explains...

    • Online Media Branding Campaigns
    • Lead & Client Acquisition Campaigns
    • Social Media Marketing
    • Inbound Marketing
  • Performance Analysis

    The information analysis that comes from outside of your digital channels and from our digital and online marketing campaigns is vital for Contáctica...

    • Integrated Brand Monitoring