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Our consumer engagement and acquisition formula

Each brand has its own purchase architecture, a big network of connections in which a specific behavior can be encouraged in any of the stages of the consumer’s buying process.

For us this means knowing where and how to create interest, how to establish trust, and show them a way so they will choose your brand, prefer it, buy it, refer it, and even defend it.

This is why we created a services portfolio based on the different stages of the customer’s buying process. This approach helps us target either one of the stages specifically or develop a program to improve each stage for the long haul.

Strategic Planning

MARKET INTELLIGENCE

Consumer intelligence, Social listening, Competitive analysis, Market research

DIGITAL BUSINESS STRATEGY

Online business plan, Mapping of the buying decision process of your target market, Online monitoring to recognize new business opportunities, Company training

CAMPAIGN PLANNING

Inbound Marketing, Online media planning, Lead & sales generation planning, Key Performance Indicators (KPI´s)

Branding, Design & Communication

BRANDS' VISUAL IDENTITY

User’s profile analysis, Brand guidelines, Brand Application to the digital world

INTERACTIVE DESIGN

UX Assessment, Desktop Interface Design, Mobile Interface Design, Media Production Design

BRAND STORYTELLING

Creative Concepts, Copywriting, Storyboards, Graphic Design

Platform & Content Creation

TECHNOLOGY AND CONTENT SERVICES

Platform Assessment, SEO On-Site Technical Optimization, Optimization For Mobile, Technical Support

WEB, MOBILE AND SOCIAL CHANNEL DEVELOPMENT

Web Development (HTML5 - CSS - JavaScript - PHP), Mobile Apps Development, E-Commerce Implementation, Lead Generator Development, Social Apps Development

CONTENT CREATION

Video Production, Online Games Production, Photography Production, Digital Out of Home, Motion graphics (2D & 3D), Content Writing, Infographics

Traffic, Engagement & Acquisition

ONLINE MEDIA BRANDING CAMPAIGNS

Landing Page Creation, Concept and Content Creation, Ads Creation, Buying, Setting and Optimization of PPC Campaigns, Measurement and Reporting

LEAD & CLIENT ACQUISITION CAMPAIGNS

Landing creation and optimization, Ads creation, A/B testing and multivariable testing, Buying, setting and optimization of PPC Campaigns, Lead capturing, scoring and nurturing, Measurement and reporting

SOCIAL MEDIA MARKETING

Social Profile Creation and Optimization, Community management, Reputation Management, Content Development, Seeding & Distribution, Social Listening

INBOUND MARKETING

Search engine optimization (SEO), Blogging, Social Media Marketing, Content, Lead Generation, Analytics

Performance Analysis

INTEGRATED BRAND MONITORING

Brand's exposure level, Community growth, Engagement score (Multichannel performance), Interest in brand, Market sentiment for the brand, Share of voice, Funnel conversion analysis, Attribution Analysis (Budget allocation), ROI (Return on investment)

From Our Blog

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My Puerto Rico Experience

My Puerto Rico Experience

The Challenge:

Vacations… don’t we all just instantly go into a state of blissful daydreaming just by hearing that word? There’s no paradise like Puerto Rico and we wanted the world to know! Our challenge here lies in bringing those tourists escaping the bitter American cold to our tropical paradise and have them staying in IHE’s properties. Now, how can we do it while giving users more than they expected?

Préstamo de Autos BPPR

Préstamo de Autos – BPPR

The Challenge:

Choosing a car is a big decision. If you make the right decision, that car bought today can be you child’s first car. Up until now, BPPR had centered its advertising efforts on talking about the best rate or monthly payment. The problem was that BPPR was not alone; its competitors took on the same approach. The challenge was on the table: How do we distinguish ourselves from that red sea to attract and convert customers? In other words, how do we get more client leads?

BPPR PREMIA

BPPR – Premia.com

The Challenge:

During the last few years, Banco Popular of Puerto Rico (BPPR) has developed multiple programs to reward its clients. As these programs started to take flight, the communication efforts about them started to get fragmented.

Our Clients

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Puerto Rico:

787 492 0990

Caribe Building #53, Palmeras Ave., Piso 12
00901 San Juan, Puerto Rico

Colombia:

(574) 311 9843

Carrera 43 E Nro 5 - 42 Medellín, Poblado